MarTech Consulting
Marketing technology moves faster than teams can adapt. Tools multiply. Data silos grow. Privacy rules tighten. Sphere brings clarity designing connected, intelligent MarTech ecosystems for marketing automation, traffic conversion, advanced analytics and more. From custom made solutions to off-the-shelf customizations and integrations, we recommend and build the best technology according to your size and needs.
Organizations around the world trust us
Core MarTech Capabilities
Project Management
Sphere helps you tame the chaos with project management tools that visualize your marketing tasks and track them from to-do to done.
Data Analytics
Sphere consolidates and tracks your key metrics so you can measure your most effective practices, locate opportunities for improvement, and streamline your strategy.
Conversion
Sphere helps you convert more traffic, streamline page loads, and fine-tune conversion funnels.
Customer Data Platforms
Unify customer profiles from every touchpoint to create a single source of truth using AI-driven segmentation and predictive modeling.
Agile CRM
Deliver value fast. Our Agile CRM framework ensures rapid iteration, quick wins, and continuous improvement across your customer lifecycle.
Data Hygiene
Clean data, clear direction. We structure and enrich your datasets to highlight the right contacts and remove costly inefficiencies.
Integrations
Sphere helps you incorporate everything from ERP, HR, and Financial Systems, to intricate Call Centers and Point-of-Sale platforms.
Automation
Design intelligent, personalized journeys that adapt in real time. We build automation pipelines that move your audience from click to conversion.
Our MarTech Platform Expertise
Dynamics
Microsoft Dynamics experts with CRM experience in custom implementation, support and integration services.
Salesforce
One-stop for all your Implementation, Custom Development, Migration, Integration & Support Needs.
Hubspot
Marketing automation and content experts to assist with integrations, campaign design, automation, workflows, and strategy consulting.
Informatica
As an Informatica partner, we offer data enrichment services from StrikeIron including Reverse Phone, Address Append and Business Data Enrichment, powered by Dun & Bradstreet.
As a Google Partner, we can assist with Google Suite, Analytics, Ads, Optimize, and Discover. We are also a Google Cloud Platform partner for all your hosting and development needs.
Atlassian
We build custom data platforms that unify insights across finance, operations, and customer data. These platforms enable portfolio companies to execute value creation plans faster—optimizing pricing, improving cash flow, and tracking progress against strategic KPIs in real time.
Adobe
Scale your marketing operations with remote design and Adobe UI/UX teams from Sphere. Eliminate staffing bottlenecks or staff-up quickly for product launches.
Optimizely
Get the most from your website with A/B testing, design experiments, and conversion optimization tasks.
AWS
We leverage Amazon Web Services to power scalable data pipelines, secure infrastructure, and serverless marketing analytics environments.
Databricks
Unified analytics and AI workspace enabling marketing and data teams to collaborate, build predictive models, and activate insights in real time.
Tableau
Interactive dashboards and advanced visualization tools turning complex marketing data into clear, actionable intelligence.
Ecommerce Platforms
We work with Magento, Shopify Plus, WooCommerce and many others to help optimize the online shopping experience and maximize sales.
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Customer Stories
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Why Choose Sphere for
MarTech Consulting Services
Sphere has a long track record of delivering measurable outcomes in marketing automation, data aggregation, and online conversions. We help organizations modernize their MarTech stack, improve visibility, and translate data into results.
Digital Acceleration
We help marketing leaders innovate faster and invest smarter to stay ahead of customer expectations. From analytics and app development to CRM, SEO, and marketing automation — Sphere delivers integrated MarTech solutions that drive measurable business performance.
Marketing Scalability
We build marketing systems that grow with you. Our teams combine technical marketing expertise, automation know-how, and flexible staffing to help you scale campaigns, optimize performance, and transform your business at speed.
Results That Compound
Our clients see sustained performance gains — faster go-to-market timelines, cleaner data, and higher marketing efficiency. With Sphere, MarTech becomes less about maintenance and more about measurable growth.
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Frequently Asked Questions.
Typically:
- Audit your current tools, data flows, and funnel performance
- Define architecture + governance (tracking, IDs, consent, naming)
- Implement integrations and automations
- Build reporting/attribution foundations
- Train teams and improve adoption
Common triggers:
- Tools don’t talk to each other (data silos, duplicate records)
- Reporting is disputed (marketing vs sales vs finance numbers)
- Migration is coming (CRM, automation platform, analytics)
- Growth stalls (conversion rate, speed, lead quality)
- Privacy rules force tracking redesign (consent, tags, identifiers)
Choose based on:
- Your use cases (lead gen, ecommerce, ABM, lifecycle, retention)
- Data reality (quality, ownership, ID strategy)
- Integration needs (ERP, POS, call center, product usage data)
- Team capacity (who will run it weekly, not just launch it)
- Total cost (licenses + implementation + ongoing ops)
Common integrations include:
- CRM ↔ marketing automation ↔ website forms
- Analytics/BI (GA4, Power BI) ↔ data warehouse
- ERP / billing / subscriptions
- Call center / telephony / contact center platforms
- Ecommerce platforms (Shopify, Magento, WooCommerce)
- Product usage events (SaaS telemetry)
Start with:
- A single “source of truth” per field (owner + update rules)
- Deduplication logic (email + phone + fuzzy name matching)
- Standardized picklists (industry, region, lifecycle stage)
- Governance: how new fields get added, validated, and retired
This is where “data hygiene” pays back fast because automation and reporting stop breaking.
Yes—if migration is planned as data + process + reporting, not “export/import.” A good migration plan includes:
- Field mapping and lifecycle stage definitions
- Historical activity strategy (what to keep, what to summarize)
- Redirects and tracking continuity (forms, UTM rules, events)
- Parallel run period for validation
Track ROI at three levels:
- Efficiency: hours saved, fewer manual tasks, faster campaign launches
- Performance: conversion rate, CAC/LTV signals, lead-to-opportunity rate
- Reliability: reporting alignment, fewer tracking gaps, cleaner attribution
You want fewer “dashboard debates” and more confident decisions.
A MarTech audit is a structured review of:
- Tools, integrations, and data flows
- Tracking/measurement design and funnel leaks
- Automation coverage and adoption
Deliverables typically include: stack map, gap list, prioritized roadmap, and an implementation plan.